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Cold Foods Industry News

John Soules Foods Acquires Pro View Foods

November 19, 2014

John Soules Foods, a privately held, value-added further processor of ready-to-cook and fully-cooked beef and chicken products based in Tyler, Texas, completed the acquisition of Pro View Foods, a privately held further processor of ready-to cook and fully-cooked chicken products based in Gainesville, Ga. Pro View Foods will become a wholly-owned subsidiary of John Soules Foods and will continue to operate out of Gainesville under the Pro View Foods name. Financial terms of the deal were not disclosed.

“This is an important and exciting transaction for John Soules Foods and Pro View Foods. The combination of our strong product development and manufacturing capabilities will enable the acceleration of our leading market positions in core categories, expansion into new, high-growth retail categories and the broadening of our geographic reach across the retail and foodservice markets,” says Mark Soules, co-chief executive officer of John Soules Foods.

“We are pleased to welcome the addition of Pro View Foods’ talented team to our own. Together, we will comprise one of the most sophisticated and efficient workforces in the industry, providing exceptional customer service and innovative new product development capabilities, while continuing to deliver the highest levels of quality and food safety,” says John Soules, Jr., co-chief executive officer of John Soules Foods.

The new organization offers a highly complementary range of further processed beef and chicken products for multiple channels, including grocery retail, foodservice and school/institutional. Pro View Foods’ products include a broad range of whole muscle and formed ready-to-cook and fully-cooked chicken products in a wide variety of flavor and breading profiles.

“We are very excited about the meaningful growth opportunities that this combination will afford to the talented employees at Pro View Foods and to the broader Gainesville community,” says Jan Cooley, chief executive officer of Pro View Foods. “Over the past decade, we have built a distinct leadership position in the value-added, fully-cooked chicken segment, and believe that John Soules Foods is the perfect partner to help drive the Pro View Foods vision into the future—continuing to deliver tremendous quality and value for our customers along the way.”

John Soules Jr., and Mark Soules will become the co-CEOs of the combined companies, and Jan Cooley will move into an advisory role. The current Pro View Foods management team, employees and facilities will be integrated into John Soules Foods’ operations. John Soules Foods will now have approximately 1,225 total employees with 475 employees at the JSF facility in Tyler, Texas, and 750 employees at Pro View Foods’ three facilities in Georgia.

KEYWORDS: chicken chicken further processing further processed meat further processing John Soules Foods ready-to-cook beef

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