Canada-based High Liner Foods Inc. opened its newly-constructed U.S. headquarters, a 38,000-square-foot, state-of-the-art facility located at the Pease International Tradeport in Portsmouth, N.H.
"The opening of this new facility is an important milestone for High Liner Foods. The company has grown significantly over the last several years, particularly in the U.S., and the relocation and design of the new building will help us serve our customers better and attract and retain the top talent required for continued growth into the future," says Keith Decker, president and COO. "With a design that reflects our updated branding, we believe the new building will inspire employees to continue fulfilling our recently formalized mission—to radically simplify selecting, preparing and enjoying seafood at its best."
One hundred and ten full-time employees from administration, sales and marketing, research and development and culinary relocated from the previous U.S. headquarters in Danvers, Mass., to the new facility.
The building features advanced communications technology, a cutting-edge culinary innovation center and research and development facility, an open workspace environment for enhanced employee collaboration and was built using sustainable building principles.
Plus, the new facility offers ample space for future expansion and is located only two miles away from the company's Portsmouth manufacturing facility, bringing management and the culinary team in closer proximity.
As for the updated corporate brand and website, this includes a new modern-looking corporate logo and visual style, branding that better reflects High Liner Foods' belief that seafood should be viewed by consumers as a contemporary and culinary-inspired meal choice and a redesigned mobile-friendly website with easier navigation.