Chobani Launches New Products to Further Grow Category
Chobani LLC, Norwich, N.Y., announced a portfolio expansion and new marketing initiatives to continue its category leadership and deliver on its mission to provide better food for more people.
To launch its new platform designed specifically for kids and tots, Chobani Kids and Chobani Tots Greek yogurt pouches will feature iconic Disney and Marvel characters such as Winnie the Pooh and Spider-Man. Additional characters such as Doc McStuffins will launch in the summer.
"People are hungry for better food options throughout the day, and we'll continue to fuel our growth with products that fill gaps in the market and meet consumer needs. Our newest platform for kids and tots is one our most important, offering delicious, healthy food that has been designed especially for young ones,” says Peter McGuinness, chief marketing and brand officer. “At the same time, platforms like Chobani Flip, Chobani Oats and Chobani Indulgent are bringing new people and excitement into the category. We see significant room for growth, and as the leader, we feel it's our right, role and responsibility to curate the category with the best possible options out there. Our marketing in the coming year will focus especially on driving trial and raising awareness, including national campaigns, event marketing and sampling programs that introduce even more people to our products and the category."
Other new products include:
Chobani Limited Batch Grape and Green Tea Greek yogurt flavors.
Chobani Flip Creations Salted Caramel Crunch and Chocolate Haze Craze flavors, still featuring low-fat Greek yogurt paired with culinary-inspired, all-natural mix-ins.
Chobani Indulgent Greek yogurt flavors, including Dulce de Leche Caramel & Dark Chocolate and Double Chocolate Chunk, all made with 100% natural ingredients.
Chobani Simply 100 Greek yogurt now in zesty Tropical Citrus and tropical Raspberry Lemon, what is said to be the first and only 100-calorie, authentic-strained Greek yogurt made with only natural ingredients and no artificial sweeteners.