Garden Lites, Jamaica, N.Y., launched new kid-friendly muffins with the help of two Nickelodeon characters—Teenage Mutant Ninja Turtles and SpongeBob SquarePants. Garden Lites Muffins feature vegetables as the first ingredient, are low in calories, rich in whole grains, high in fiber and boast gluten-free, dairy-free, nut-free and kosher-certified attributes.
Garden Lites Ninja Power Muffins are made to mimic their tortoise shells and are individually packaged with a different character on each wrapping. Meanwhile, the SpongeBob SquarePants Chocolate Krabby square muffins are square-shaped chocolate muffins made with fresh zucchini and carrots.
These muffins thaw quickly, in under two hours at room temperature, or can be defrosted in the microwave for 20 seconds per muffin.
“We know parents are concerned about proper nutrition, and Garden Lites Muffins make sensible snacking easy. Kids love the taste and the character appeal, while parents love the fact that they make it an easy way for kids to get their vegetables,” says Julie Gould, assistant brand manager. “The fact that Garden Lites Muffins are also free of many allergens and made with ingredients you recognize has moms feeling like they’ve won the lottery.”
They can be found in the frozen section of Target, Publix and ShopRite stores nationwide for a suggested retail price of $2.49 for a box of six.