Ithaca Hummus, known for its fresh ingredients and bold flavors, gives snack time a tasty upgrade with the launch of new travel-friendly snack, Ithaca Squeeze. Rolling out on to select grocery store shelves now, squeeze on the flavorful, craveable fun with a delicious boost of plant-based protein for a filling snack both kids and parents will enjoy.
Ithaca Squeeze is the first hummus product to come in a pouch for kids, offering a protein-packed, gut-friendly and wholesome snack for kids and adults alike. Available in three flavorful varieties, Plain, Beet, and Red Pepper, Ithaca Squeeze packs powerful flavor in a convenient, portion-controlled 3-ounce pouch with 5 grams of fiber and 7-8 grams of plant-based protein, to take with you wherever you go. 

"As a parent myself, I know the challenge of providing kids with nutritious foods they'll actually want to eat," says Chris Kirby, founder and CEO of Ithaca Hummus. "We found that 1 in 4 parents are concerned their kids aren't getting enough protein, so we took this notion head on when creating Ithaca Squeeze, while also prioritizing the bold, delicious flavor Ithaca is known for. We look forward to creating more unique products that surprise and delight our loyal fans and stand out in the crowded snack space, while also bringing added value."

Made with sunflower butter in place of traditional sesame – one of the top nine allergens – parents can feel good about packing Ithaca Squeeze as a school snack. Squeeze it on your favorite crackers, chips, and veggies, or eat it straight up to make lunch boxes, or even office snacking, more enjoyable and filling!

Ithaca Squeeze is available at select retailers including Whole Foods (North Atlantic & Northeast), Fresh Direct, Big Y, Hungryroot, Price Chopper, Albert's Organics, and UNFI Fresh, with additional retailers rolling out nationwide throughout the fall for $2.99 per pouch. 

About Ithaca Hummus
Created in 2013 by chef, Chris Kirby, Ithaca started out as a stand at the Ithaca Farmer's Market and quickly grew to become the fastest growing hummus brand in America. Ithaca is made using quality, real-food ingredients and uses High Pressure Processing to keep the ingredients fresh and full of nutrients. The brand offers eight chef-inspired varieties that each showcase bold, intense flavors, including: Lemon Garlic, Lemon Dill, Classic, Lemon Beet, Roasted Red Pepper, Kalamata Olive, Buffalo Ranch, Everyone Bagel, and Grillo's Pickles. Ithaca can be found in over 8,200 stores nationwide in a variety of premium, natural and conventional retailers such as Wegman's, Whole Foods, Publix, Sprouts Farmers Market, Stop and Shop, CVS Gelson's and more.