Pinnacle Foods, Parsippany, N.J., expanded its Birds Eye vegetable brand to include what is said to be its first-of-its-kind frozen offering, bringing veggie-rich side dishes featuring Disney characters.
Varieties include Whole Grain Pasta and Corn with a Butter Sauce, Pasta and Broccoli with a Cheese Sauce, Pasta and Peas with a Parmesan Cheese Sauce and Pasta and Carrots with a Tomato Sauce, and feature shapes of Anna, Elsa and Olaf from Disney's Frozen, Lightning McQueen and Mater from Disney-Pixar's Cars and Mickey Mouse and Minnie Mouse.
"Encouraging children to eat vegetables every day is central to our mission at Birds Eye," says Mike Barkley, senior vice president and general manager, meals and sides at Pinnacle Foods. "Through our collaboration with Disney, we are helping parents put quick, nutritious, flavorful meals on the table that their children will love."
"This collaboration with Birds Eye vegetables furthers our Magic of Disney's Healthy Living Commitment," adds John King, vice president, licensing consumables at Disney Consumer Products, Glendale, Calif. "Our hope is that with the help of their favorite Disney characters, families can enjoy nutritious and convenient meal options together."