Pinnacle Foods Inc., Parsippany, N.J., entered into a definitive agreement to acquire Boulder Brands, Boulder, Colo., in an effort to expand Pinnacle's presence in the health and wellness categories.
Pinnacle Foods, Parsippany, N.J., expanded its Birds Eye vegetable brand to include what is said to be its first-of-its-kind frozen offering, bringing veggie-rich side dishes featuring Disney characters.
Pinnacle Foods Group LLC, Mountain Lakes, N.J., said it hired kirshenbaum bond senecal & partners, New York, N.Y., to handle creative duties for the Birds Eye Frozen Division.