Green Giant has announced new product additions to its popular Green Giant Veggie Swap-Ins line, including new Green Giant Veggie Fries and Green Giant Veggie Rings. Additional introductions to the brand’s Green Giant Grilled Veggies, Green Giant Riced Veggies, and Green Giant Simply Steam lines will round out its new frozen offerings this fall.
New Green Giant Veggie Fries combine the crispy texture of traditional potato fries with the flavorful taste of real vegetables. Available in Zucchini Garlic & Parmesan, Broccoli & Cheese, and Cauliflower Ranch with Bacon varieties, Green Giant Veggie Fries are great as a side dish, or on their own as a snack. The counterpart in the launch, Green Giant Veggie Rings, is a terrific replacement for traditional, fried onion rings. The crispy, crunchy, cauliflower-filled Green Giant Veggie Rings will be available in Cauliflower French Onion and Cauliflower Three Cheese with Bacon varieties. Both new products will begin appearing in the frozen food aisle at grocery stores nationwide in early October.
“Now, more than ever, consumers are looking to add vegetables to family meals in new, simple, and flavorful ways,” said Kristen Thompson, Green Giant Brand Director, B&G Foods. “The success of Green Giant Veggie Tots revealed a demand in the frozen category for veggie-based sides that can double as snacks and appetizers. Parents will love that Green Giant Veggie Fries and Green Giant Veggie Rings include vegetables, such as cauliflower and zucchini, while kids will love the combination of fun flavors, textures and crunch.”
In addition to the new Veggie Swap-Ins product launches, Green Giant will add three new products to its Green Giant Simply Steam line – all made with Dash Salt-Free Seasoning: Southwest Chipotle Sweet Corn Blend, Lemon Pepper Vegetable Medley, and Garlic & Herb Vegetable Medley. Green Giant Grilled Veggies, which the brand launched in late 2019, will increase its offerings to include Green Giant Grilled Veggies Eggplant and Green Giant Grilled Veggies Peppers & Onions. These two new Green Giant veggies are grilled to perfection with no added sauces or seasonings. To round out its fall offering, the brand will release Green Giant Riced Veggies Cauliflower Medley the popular gluten-free and low-calorie cauliflower-based blend, in a 40 oz. value size bag.
About Green Giant
Green Giant has been helping families find new ways to enjoy vegetables picked at the peak of perfection for over 100 years. Through the years, the iconic Green Giant brand has introduced innovative products and become synonymous with delicious and high-quality vegetables for families. Most recently, the Green Giant brand's launch of its convenient and award-winning Veggie Swap-Ins line, which includes Green Giant Cauliflower Pizza Crust, Green Giant Riced Veggies, Green Giant Veggie Tots, Green Giant Mashed Cauliflower and Green Giant Veggie Spirals, has reinvigorated the frozen vegetable category.
