Specialty frozen food chain undergoes brand refresh
The newly redesigned stores boast a redefined in-store experience featuring expert meal advisors, a more consumer-centric category assortment and a new overall store concept.
Canada-based M&M Meat Shops announced plans to change its name to M&M Food Market, accompanied by a new tagline, "Helping You Make Real Food for Real Life.”
"The focus on ‘Helping You Make Real Food for Real Life’ means helping customers put food on the table that they can feel good about,” says Andy O'Brien, chief executive officer. "This includes the types of meals offered and the ingredients within them; food that helps consumers make mealtime happen, with inspiring ideas and simpler preparation and options for everyone at the table for all occasions."
As part of the rebranding, all elements of the brand experience will be changing, including new exterior store signage, over 100 new and improved products and new packaging featuring appetizing food shots and product stories. The newly redesigned stores are organized by category to help simplify the shopping experience, and boast a redefined in-store experience featuring expert meal advisors, a more consumer-centric category assortment and a new overall store concept.
The rebrand also brings a new website with an increased focus on the company’s online ordering platform—eOrder—which allows consumers to place an order online and pick-up in-store.
"While most Canadians are making meals at home and the weeknight meal challenge still exists, our research found that M&M isn't top-of-mind when it comes to everyday foods," says O'Brien. "This reinvention gives M&M Food Market an opportunity to differentiate ourselves through food quality, variety and a convenient customer experience to help Canadians solve these mealtime challenges."