BarCode ID Systems, an Atlanta-based data automation systems integrator, changed its name to Inovity, effective April 4.

The new name for the 23-year-old company reflects its continued and long­‐term evolution from a supplier of barcode systems to an enterprise software and services solution provider. Inovity offers complex data automation system integration and custom and tailored business process improvement software for manufacturing, warehousing, field service and healthcare.

“We felt our company name was far too limiting because we provide so much more for our customers. Although barcode technology will continue to be a core offering, we deliver solutions that don’t involve barcodes at all,” says Steve George, co-owner and executive vice president. “The new name really speaks to who we are as a company. We have always prided ourselves on delivering complex solutions that center around innovation. Our new name reflects the unique and differentiated solutions we provide our clients that help improve their competitiveness and bottom line.”

Along with the new name is the company’s new slogan, “Know where. Know when. Know how,” which conceptually encompasses the services and results Inovity delivers for its clients. “Know where” refers to the critical need for today’s corporations to know the precise location of all materials, production processes, products and inventory to enable real­‐time information and instant decision­‐making. “Know when” refers to the importance of knowing when crucial incidents are occurring throughout an organization, from the status of manufacturing work-in-process to being alerted of a production line stoppage due to mis­‐packaged or mis­‐labeled products. “Know how” represents how Inovity has the know­‐how to provide complex, innovative solutions that allow its clients to know how to improve productivity, efficiency and ultimate profitability.

“Our slogan speaks simply, yet in a clever way, to the actionable insights and knowledge we provide to our customers,” adds George.

“Changing our name was essential, as we wanted something that would speak to the broader vision of what we want to help our clients achieve,” says Jack Tinsley, Jr., co-owner and president. “Our previous name served us well for many years, but over time, it started to feel small when compared to what we were actually doing. The new name reflects the most important thing we can help our clients do, and that is to innovate. If we are successful helping them innovate, it will lead them to advances in productivity and accuracy.”