OAL Connected, UK, introduced data-embedded barcodes.

Digimarc Corp., Beaverton, Ore., announced plans to collaborate with Walmart, Bentonville, Ark., to improve the management of packaged fresh foods.

Tovala Chicago, introduced Scan The Store, which uses Tovala’s smart technology Tovala IQ to allow consumers to cook frozen foods just by scanning their barcodes.

TruTag Technologies, Emeryville, Calif., announced a strategic alliance with PwC Australia, which will see TruTag's "edible barcode" technology incorporated as part of the PwC Food Trust initiative.

Toshiba America Business Solutions, Lake Forest, Calif., collaborated with Panther Industries, Highlands Ranch, Colo., to combine Toshiba’s B-EX4T1 and B-EX4T2 thermal barcode printers with Panther Industries’ Shadow automated labeling product to power today’s supply chain and logistics applications.

Tyson continues to further leverage its investments in implementing GS1 Standards from GS1 US, Lawrenceville, N.J.

Whitewater Processing Co., a turkey processor based in Harrison, Ohio, turned to Fairbanks Scales, Inc., Kansas City, Mo., to install their LabelBank/DataBank rapid barcode labeling system.

WestRock Co., Norcoss, Ga., unveiled a connected packaging solution for smart products.

Datalogic, Eugene, Ore., announced the PowerScan 9300 laser scanner series of rugged handheld readers.

GS1 US, Lawrenceville, N.J., developed GS1 US Mobile Scan, what is said to be the next generation of product identification, helping brands and retailers deliver robust product information to consumers.