WestRock Co., Norcoss, Ga., unveiled a connected packaging solution for smart products that combines Digimarc’s enabled barcode technology with EVRYTHNG’s IoT Smart Products Platform to bring embedded, real-time, connected digital intelligence to packages, in-store signs and displays.
WestRock’s connected packaging solutions were developed through a collaboration between WestRock, EVRYTHNG, San Francisco, and Digimarc, Beaverton, Ore.
As part of this smart packaging collaboration for paper-based consumer packaged goods (CPG) products, WestRock will print Digimarc barcodes that can be scanned by smartphones, point-of-sale scanners and other machine vision devices. Digimarc barcodes are invisible barcodes repeated across the entire surface of packages and other media. These “digital triggers” are integrated with the EVRYTHNG IoT Platform, giving each physical package a unique active digital identity (ADI) and cloud-based data profile.