TruTag Technologies, Emeryville, Calif., announced a strategic alliance with PwC Australia, which will see TruTag's "edible barcode" technology incorporated as part of the PwC Food Trust initiative.

PwC Australia and TruTag's alliance aims to bring security and traceability to global food supply chains. The PwC Food Trust Platform is an advanced and holistic anti-counterfeit technology solutions for the food and beverage industry. PwC Australia developed the Food Trust Platform to provide manufacturers and consumers with greater confidence in the provenance of food products.

"Blockchain technology offers brand owners a new means of sharing information and improving supply chain visibility. However, these systems are still reliant on ensuring a secure link or crypto anchor between the physical and digital world," says Trent Lund, lead partner innovation and ventures, PwC Australia. "TruTag's covert edible barcodes act as a perfect crypto anchor offering unrivalled security and a unique ability to directly mark foods and food contact packaging." 

"We are thrilled to be working with PwC Australia on this initiative,” says Barry McDonogh, senior vice president business development at TruTag Technologies. "PwC brings a shared vision for food traceability, a highly complementary technology platform and the resources to scale and deliver across multiple industry segments and geographies."