TruTag Technologies, Emeryville, Calif., announced that Pangaea Ventures Ltd., Canada, and Happiness Capital Ltd., Hong Kong, made investments in the inspection management software provider.

TruTag manufactures edible and invisible barcodes that can be incorporated directly on products or packaging for identification by brand owners and their customers throughout the supply chain.

“We are extremely happy to bring Pangaea into the fold to leverage their decades of expertise in building high-value advanced materials growth companies,” says Michael Bartholomeusz, chief executive officer of TruTag Technologies. “Their strategic partnerships with global advanced materials companies and investors will help TruTag to most effectively commercialize our product identity solution.”

“Pangaea is excited to partner with TruTag and help the company expand its team and product portfolio,” adds Matthew Cohen, Pangaea’s director of technology. “We believe TruTag’s edible barcode technology will help increase consumer confidence and ultimately save lives. TruTag is making our world better by utilizing compelling advanced materials and advanced material process innovations to combat rising problems such as drug counterfeiting.”

“In addition, Happiness Capital brings to TruTag deep expertise in the global food and health products markets. These are markets that ideally leverage our pioneering technology platform,” adds Bartholomeusz.

“We are thrilled to be partnering with TruTag,” says Eric Ng, managing director of Happiness Capital.  “Their team is amazing, and their unique technology solution offers a clear answer to the anti-counterfeiting challenges that the food, pharmaceutical and many other sectors face. TruTag will certainly make the world a happier place.”