The Kraft Heinz Co., Pittsburgh, Pa., inked a 7-year partnership with mobile shopping company Fetch Rewards, Madison, Wis.  

For Kraft Heinz, the partnership represents a push to help create the future of mobile shopping. 

“The Kraft Heinz Co. is excited to partner with Fetch Rewards to help time-constrained, budget-pressed consumers with next-generation frictionless mobile shopping tools,” says Leandro Balbinot, Kraft Heinz North American chief information officer. “Fetch's unique mobile shopping platform along with their partnerships with retailers opens up a new channel for us to inspire and engage with shoppers in a meaningful and measurable way.”

Fetch’s free mobile app enables retailers to maximize savings, increase convenience and unlock the power of information. Fetch shoppers scan items as they shop using the camera on their mobile device. With each scan, shoppers earn Fetch Points, which are redeemable for free items at checkout, and gain access to Fetch coupons, which are applied instantly. Fetch also provides shoppers their running total, access to past receipts and the ability to create and maintain digital shopping lists. At checkout, cashiers scan a single barcode on the shopper’s phone, and all items in their digital cart are transferred directly into the point-of-sale system. Shoppers pay as they normally would and are on their way.

Fetch’s patent-protected technology integrates with any point-of-sale system.

“Everything we do is with the shopper in mind, to help give them the best possible experience in-store,” adds Wes Schroll, chief executive officer of Fetch. “Success all comes down to giving the shopper a great in-store experience.We are thrilled to have Kraft Heinz helping us change grocery shopping for the better. It’s inspiring to see a company of their size and influence commit to innovation in such a meaningful way.”