Matlaw’s Inc., Gloucester, Mass., debuted its new bold and blue recyclable plastic tray packaging. The patent-pending sustainable trays will be available for Matlaw’s 6- and 9-packs of grill-ready stuffed clams, as well as its 6-packs of New England style stuffed scallops.
Made with #2 HDPE plastic, the new tray packaging features an innovative wave design, a hallmark of the Matlaw’s brand that not only creates better airflow to the product—enabling a more streamlined production process and compact stacking capabilities for efficient shipping—but also highlights the seafood processor’s energy and passion for discovery.
“We’ve put a tremendous amount of thought into the design and development of our new packaging, which is already paying off. Our retail customers consider the new tray to be incredibly innovative in the seafood market—a real game changer,” says Todd Almeida, director of marketing for National Fish & Seafood, Gloucester, Mass., who led the effort to develop the new tray and was instrumental in creating its unique design. “Matlaw’s new tray meets market demand for sustainable packaging, optimizes valuable shelf space for our retailers and makes a distinctive and attractive splash on shelf, setting us apart from other brands in store.”
Matlaw’s new recyclable plastic trays also keep nearly 47 tons of Styrofoam annually from going to the landfill.
“Our new high-quality, eco-friendly plastic tray packaging for our popular stuffed clams and stuffed scallops is a true breakthrough for the Matlaw’s brand,” adds Nancy Peterson, Matlaw’s vice president of marketing. “We heard our customer’s desires in wanting more sustainable packaging while keeping a modest price point, and we are pleased to be able to deliver on that.”
The new recyclable tray packaging is expected to be available on shelf at retailers nationwide during the summer.