Heluva Good!, Lynnfield, Mass., launch a limited-edition Heluva Good! dip flavored with TABASCO sauce.
The new flavor features the peppery punch of TABASCO brand Original Red Sauce to develop a hot and spicy addition to dairy cases throughout the Northeast, Southeast and Midwest.
"Heluva Good! dips are known for bold, mouthwatering flavors, so the introduction of limited-edition TABASCO flavor is a natural fit," says Sarah Barow, spokesperson for Heluva Good!. "This new flavor will spice up any backyard BBQ or picnic with friends and family."
"Big, bold flavor is at the heart of everything we do at McIlhenny, so we are very excited to be partnering with Heluva Good! to bring our signature flavor to the dairy case," adds Jason West, chief marketing officer for McIlhenny Co., the Avery Island, La.-based owner of the TABASCO brand. "As we head into the summer BBQ season, we look forward to seeing all of the ways consumers put this dip to use."