Happy Planet launches fresh refrigerated soups
Canada-based Happy Planet launched new “Local Faves” all-natural fresh soups, created to capture the essence of hearty Canadian comfort food with flavor profiles that evoke cherished memories.
“For us at Happy Planet, we approach our fresh soups as an opportunity to provide the unique experiences that consumers are craving,” says Brendan Kelly, vice president of marketing. “Whether it’s the excitement of authentic, ethnic flavors or the comfort of familiar home-style favorites, our soups take consumers to their ‘happy place.’”
The Korean Hot & Sour kind boasts a rich broth full of kimchi and vegetables, infused with deep flavors of gojuchang and spices.
The Chicken Pot Pie variety is an ode to chicken pot pie; creamy, rich and full of vegetables, potatoes and the highest quality, organic free-range chicken meat from farms located in Kawartha Lakes region, Ontario.
And, the Tomato Grilled Cheese SKU is inspired by the all-time favorite lunchtime combo—tomato soup paired with a homemade grilled cheese sandwich.
“Since launching our Grab & Go fresh soup line last year, incremental listings of our Grab & Go Soups have proven to increase retailers’ overall sales of Happy Planet soups by up to 16%,” says Kelly. “So, with both the single serve and larger pouch formats and a mix of classic and innovative flavors, Happy Planet fresh soups are sure to bring excitement to the category – making both retailers and consumers smile.”
These soups come in a 500- and 650-mL pouch or 300-mL Grab & Go single-serve tubs, available in the refrigerated sections of grocery stores nationwide.