Ocean Mist Farms, Castroville, Calif., debuted Season & Steam value-added fresh vegetable line, packaged in a Steamfast microwavable, gusseted bag.

How it works is, consumers open the resealable bag, season, then reseal and steam in the microwave for 5 minutes.

“Our Season & Steam bag addresses multiple culinary and consumer trends,” says Diana McClean, director of marketing. “We want to meet consumer demand and make Sweet Baby Broccoli easy and convenient to cook at home.”

The Season & Steam line boasts a suggested retail price of $3.50 per 8-ounce bag.