Boulder Canyon jumps from snack to frozen food aisle with new riced vegetable line
Inventure Foods, Phoenix, Ariz., expanded its Boulder Canyon brand with a new line of grain-free rice made from just 100% real vegetables.
These ready-to-eat vegetables are pre-washed, pre-cut and ready to heat with the ability to go from package to plate in just three minutes. Simply shake the bag to distribute the contents, place the bag in the microwave and heat on high for 3-5 minutes. After letting the bag cool for one minute, simply cut the bag and pour to serve.
"Vegetable ricing is a huge trend right now, whether it's consumers on gluten-restricted diets or simply those looking to reduce calorie and carb impact," says Steve Sklar, senior vice president and general manager for Boulder Canyon Authentic Foods. "We've introduced a convenient option for these consumers, and we've taken it a step further to provide seasoned and plain varieties, so they have multiple options. It's a delicious and healthy rice or pasta substitute, and it can be easily added to any meal."
Boulder Canyon Riced Vegetables expand the world of traditional riced cauliflower and broccoli with sweet potato and carrot varieties as well as epicurean seasoned varieties such as Cilantro Lime Cauliflower, Thai Curry Carrot, Caramelized Onion and Cheddar Cheese Broccoli. The line also includes plain varieties of Sweet Potato, Carrot, Cauliflower and Broccoli.
Each 10-ounce unseasoned bag contains three, 3.3-ounce servings, whereas a 9-ounce seasoned bag contains three, 3-ounce servings.
The line is available at select grocery and natural food stores nationwide for a suggested retail price of $2.99-$3.99 a bag.