Label Insight, St. Louis, Mo., and LANSA, Downers Grove, Ill., partnered to offer a product data solution that will help brands provide consumers with a detailed level of product transparency.

The partnership provides LANSA’s customers with access to Label Insight’s cloud-based data refinery, which will work to capture, analyze and enrich data from product packaging to generate a new range of insights not typically included on the packaging. The end result is a more robust view of customers’ product data in the LANSA Data Sync Direct PIM solution.

The partnership also makes participation in the SmartLabel initiative fast and easy for LANSA customers, as their product information can be automatically mapped to SmartLabel pages via Label Insight’s SmartSPEC solution. This enriched product information can be integrated back into the client's LANSA Data Sync Direct PIM, making it readily accessible across the organization.

“LANSA is committed to product transparency, and we look forward to making it easier for our customers to maintain a single source of truth for their data,” says Kevin Corcoran, director of sales and channel management at LANSA. “Through our partnership with Label Insight, we’ll provide our customers with enriched product information that’s consolidated into one system of record. This enriched data makes it easy for our joint customers to access extended product information and participate in the leading industry transparency initiative, SmartLabel.”

“We are driven by our commitment to transparency and a desire to help customers effectively participate in the SmartLabel initiative,” says Ronak Sheth, chief customer officer at Label Insight. “By joining forces with companies like LANSA that share these values, we are positioned to make a significant impact in the industry. Together, we can help retailers and brands establish consumer trust through product transparency.”