“Wisconsin Cheese Curds have had a following of passionate fans for generations, and the love for cheese curds has been spreading far beyond America’s dairyland,” says Shannon Gilreath, director of marketing. “We’ve seen rapid growth in the number of restaurants adding cheese curds to their menus. Since Farm Rich is widely known for our restaurant-quality appetizers, we wanted to capitalize on the Cheese Curds popularity by introducing them at retail and giving consumers the best-tasting, best-quality authentic Cheese Curd experience available in grocery.”

Farm Rich Cheddar Cheese Curds are available in supermarkets primarily in the Midwest and Southeast, with plans for nationwide expansion later this fall and next year, for a suggested retail price of $4.99-6.99 for a 16-ounce carton.