Farm Rich, a leading frozen snack and appetizer brand, and the Southeastern Conference (SEC) have announced an exclusive three-year sponsorship that will feature Farm Rich as the “Official Frozen Snack of the SEC” across all SEC sports, including football, basketball, baseball, soccer, tennis, gymnastics and more.

In 2020 – the year of quarantining and social distancing – many Americans have chosen to indulge in comfort food. A new poll of 2,000 Americans found that two in three are reverting to childhood food favorites and eating more comfort food during the pandemic. That includes an uptick in such favorites as pizza (55%), hamburgers (48%), ice cream (46%), French fries (45%), mac and cheese (38%), spaghetti and meatballs (32%) and others.

Farm Rich is expanding its "Garden Inspirations by Farm Rich" line with two new products: Cauliflower Bites and Breaded Zucchini Sticks. The new products are available now exclusively in the freezer section at Kroger and online.

More than 90 years ago, the Mickey Mouse character was born of Walt Disney’s spirit of imagination and wonder. Today, that spirit is captured in films, cartoons, theme parks, merchandise, even everyday snacks. Farm Rich is collaborating with Disney to spark inspiration at snack-time with the new Disney Mickey Mouse & Friends Mozzarella Shapes. The product includes character shapes from the beloved franchise – a Mickey Mouse shape and Minnie Mouse’s bow – in a wholesome snack that’s both easy to make and delicious.

“Garden Inspirations by Farm Rich” is a new line of plant-based foods expanding options for flexitarians, vegetarians and anyone looking to reduce meat consumption in their daily diet. This line includes appetizers, snacks and meal solutions made with plant-based meats and other wholesome plant-based ingredients.

Farm Rich donated over 1,700 pounds of product--approximately 24,000 mozzarella cheese sticks--to five local food banks and organizations providing food to residents in need. The donations were made to the Atlanta Community Food Bank, Second Harvest of Coastal Georgia (Brunswick, Georgia, located near Farm Rich HQ), Cincinnati Area Senior Services, and The Healing Center (both in Cincinnati, Ohio), and the Mid-South Food Bank (Memphis, Tennessee).

Discover the Top 5 winners from this year’s Best New Retail Products contest, and read exclusive Q&As discussing new product development, the contest itself and more.