Blount Fine Foods, Fall River, Mass., launched a line of branded premium organic soups under the new Blount Organic label.

"As the popularity of prepared foods grows rapidly at retail, we have seen the call for organics grow from a rumble to a roar," says Bob Sewall, executive vice president of sales and marketing.  "Our master chefs have been working to refine our true-to-nature, delicious handcrafted organic recipes; collaborating with certified-organic farmers to produce premium organic soups. We can't wait for consumers to try these incredible flavors under our new Blount Organic brand name."

The eight varieties entail Vegetarian Chili, Tomato Bisque, Coconut Lentil, Ancient Grain Minestrone Soup, Savory Harvest Bisque, Broccoli Cheddar, Chicken Tortilla (using chicken raised without antibiotics) and Chicken Noodle (using chicken raised without antibiotics).

Each microwavable cup holds 16 ounces and features Blount's signature Cool Grip Rim, which makes the cups easy to handle after heating.

The Blount Organic line is available at select Target, Publix, Giant Eagle, Earth Fare, Heinen's and other fine grocery stores.