Norseland, Inc., the exclusive Darien, Conn.-based importer of Jarlsberg cheese formed an alliance with Parmareggio, the Italy-based maker of Italian Parmissimo brand of Parmigiano Reggiano cheese and a co-operative of manufacturers and dairies, effective January 2017.
This new alliance will accelerate sales growth of Parmissimo and strengthen both companies’ brand positions in the U.S. market.
“This partnership compliments our premium brand portfolio,” says John Sullivan, president and CEO of Norseland. “Parmissimo represents a company with strong values, deep rooted in tradition and quality.”
“Norseland has a dominant position in America in the specialty cheese market,” says Ivano Chezzi, president of Parmareggio. “Parmareggio, the main producer of Parmigiano Reggiano in the world, is proud to be alongside Norseland who, just like us, believes in the values of cooperation to enhance the Parmissimo brand of Parmigiano Reggiano cheese in the U.S. market.”