Barfresh Food Group, Inc., a Beverly Hills, Calif.-based manufacturer of frozen, ready-to-blend beverages, announced a strategic investment of $10 million by Unibel, the parent company of Fromageries Bel, known as Bel Group. The Bel Group, headquartered in Paris, France, maintains nearly 12,000 employees in global operations in 33 countries, 30 production sites on four continents, producing branded products such as Laughing Cow, Mini Babybel and Boursin.
“We are very excited to welcome Unibel and Bel Group, a recognized global leader in innovation, branding, retail and manufacturing, as a long-term investor and strategic partner,” says Riccardo Delle Coste, chief executive officer of Barfresh. “This strategic investment provides Barfresh with the necessary capital to drive revenue growth while leveraging Unibel’s more than 150 years of industrial expertise, innovative capabilities, world-class marketing and branding expertise to accelerate our growth in new and existing markets and product channels.”
“We are very enthusiastic to become a strategic investor for Barfresh,” says Antoine Fievet, chairman of the Unibel executive board. “Barfresh products bring an innovative offering to the smoothies market with high growth potential. This investment is in line with our global healthy snacking strategy, and we look forward to working with Barfresh management to accelerate the company’s development.”