McCain Foods Ltd., Canada, completed a strategic investment in TruLeaf Sustainable Agriculture, a Canada-based agricultural technology company. TruLeaf developed proprietary indoor vertical farming technology to grow fresh and high-quality leafy greens in an environmentally sustainable way year-round.
Since its inception in 2011, the company has assembled a strong team of leading experts to develop and advance these proprietary growing systems. TruLeaf currently sells its produce in Atlantic Canada under the GoodLeaf brand in retail and foodservice channels.
The strategic investment in TruLeaf is in direct support of McCain Foods’ innovation strategy.
“McCain has a 60-year track record of advancing agricultural practices to the benefit of crop quality and environmental standards,” says Max Koeune, president and CEO of McCain Foods. “Over this time, we have worked closely with many research institutions, technology partners, and of course, our global network of growers. We remain committed to this approach, and as such, are always looking to partner with innovative businesses like TruLeaf to continue to set new standards for environmental care and efficient crop production, through advancing agricultural technology.”
“We are extremely pleased to be entering this next phase of development and growth with such a strong leading global food company as McCain Foods. We believe this partnership will accelerate TruLeaf’s farm buildout, providing high-quality, local, fresh produce to more Canadians while also expanding our reach to other countries around the world,” adds Gregg Curwin, founder and CEO of TruLeaf.