Velveeta brand snacks enter freezer aisle
Kraft Heinz Co., Pittsburgh, Pa., introduced VELVEETA Stuffed Grilled Cheese and VELVEETA Cheesy Bites, made with real milk and VELVEETA cheese and available in the freezer aisle at grocery and mass merchandise retailers nationwide.
VELVEETA Stuffed Grilled Cheese are grilled cheese bites that go from freezer to microwave to plate in one minute.
Meanwhile, VELVEETA Cheesy Bites feature dips in Original and Salsa con Queso.
“As an iconic American brand, we believe VELVEETA will bring excitement to the frozen aisle,” says Caio Santos, brand manager for frozen snacks. “These are convenient frozen snacks that capture the true VELVEETA experience, liquid gold taste and melt. From weekend entertaining to an after-school treat, our bites and grilled cheese are cravable for every VELVEETA lover out there.”
VELVEETA Stuffed Grilled Cheese comes in boxes of two or six sandwiches, while VELVEETA Cheesy Bites come in 6- or 18-ounce boxes, both for a suggested retail price of $4.99.