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New Retail Products

White Lily Brings Southern Biscuit Tradition to the Freezer Aisle

new frozen biscuits
White Lilly

Made with the same heritage that has made White Lily the No. 1 Biscuit Baking Brand for generations, the new frozen biscuits are crafted with 100% soft winter wheat flour, creating the brand’s signature light, airy texture and tender crumb. 

June 17, 2026

For more than 140 years, Southern bakers have trusted White Lily to create tender, flaky biscuits that taste like home. 

Now the beloved baking brand is bringing that same tradition to the freezer aisle with the launch of White Lily Frozen Biscuits: ready-to-bake biscuits that deliver homemade taste and texture in under 30 minutes.

Made with the same heritage that has made White Lily the No. 1 Biscuit Baking Brand for generations, the new frozen biscuits are crafted with 100% soft winter wheat flour, creating the brand’s signature light, airy texture and tender crumb. 

The biscuits bake up golden, fluffy and delicious every time, offering a convenient way to enjoy authentic Southern biscuits without the prep.

The new line will debut with two varieties:

  • White Lily Frozen Southern Buttermilk Biscuits – a Southern favorite with tangy buttermilk flavor and a soft, fluffy interior.
  • White Lily Frozen Classic Butter Biscuits – rich, buttery flavor with tender, flaky layers

Perfect for breakfast sandwiches, comforting biscuits and gravy, or as a warm side at dinner, the biscuits are ready to bake straight from the freezer and fresh from the oven in under 30 minutes.

“White Lily has been at the heart of Southern baking for generations,” said Dan Anglemyer, COO of Hometown Food Company. “These frozen biscuits deliver the same light, fluffy texture our fans love, now in a convenient heat-and-serve format.”

Each 27-ounce package contains 12 ready-to-bake biscuits designed to rise beautifully in the oven and bring the comforting flavors of Southern baking to the table any day of the week.

About Hometown Food Company
Hometown Food Company, based in Chicago, IL, was formed by Brynwood Partners in August 2018. The portfolio includes the exclusive U.S. rights to the iconic Pillsbury brand's shelf-stable baking products, including Funfetti, along with Hungry Jack, Birch Benders, Arrowhead Mills, White Lily, Jim Dandy, De Wafelbakkers, Martha White and Chef Boyardee brands.



KEYWORDS: biscuits frozen baked goods frozen bakery ready-to-bake

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