WhiteWave Foods Co., Broomfield, Colo., launched a Sweet & Creamy flavor under its International Delight Simply Pure clean label coffee creamer.
The Sweet & Creamy flavor is made with real milk, cream and cane sugar and containing no artificial flavors, colors or high-fructose corn syrup.
“Consumers are increasingly seeking products with simple, pure and understandable ingredient lists,” says Niki McKinney, associate brand manager. “They are also very passionate about their coffee experience, and do not want to sacrifice on flavor. Simply Pure eliminates the need to choose between a great-tasting creamer and one that’s made with real ingredients and provides a burst of natural – not artificial – flavor.”
The new Sweet and Creamy flavor is available at grocery stores nationwide for a suggested retail price of $4.69 per quart.