“The popularity of traditional mayo has remained flat over recent years, as consumers have steadily turned to alternative options, but they aren’t always satisfied with what they can find on shelf,” says Suzanne Ginestro, general manager, C-fresh innovation. “People like mayonnaise for the rich flavor and creamy texture, but are hesitant to indulge because of the calorie and fat content. Our new line of MAIO offers consumers a guiltless, better-for-you, creamy option without the sacrifice.”

The MAIO spreads are sold in 268 Northern California Safeway stores  for a suggested retail price of $2.99 for an 8-ounce bottle.