Wunderoots brand was announced last October, and includes carrot hot dogs, and riced and ribboned carrot side dishes.
May 28, 2021
Bolthouse Farms, a leader in growing and distributing carrots, branded beverages and dressings, today announced its new Bolthouse Farms Wunderootsinnovative platform of plant-powered, carrot-based meal solutions are now available regionally where consumers buy groceries. The lineup features Carrot Dogs, Noodled Carrot kits and Riced Carrot kits, providing consumers simple, easy to prepare and delicious ways to eat more vegetables.
Bolthouse Farms is adding to its suite of juices and smoothies that help support a healthy immune system with its new Superfood Immunity Boost. The new blend, an excellent source of Vitamin C, D and Zinc, was crafted with elderberry, cranberry and echinacea, delivering an unmatched combination of flavor and nutrition and will be available on retail store shelves in late-October this year. With consumers making more mindful choices at the shelf, Bolthouse Farms has met the demand for more functional, immunity-supporting products as wellness routines are maintained at home.
Bolthouse Farms has introduced two new plant-based products: keto beverages (three flavors) and dressings/dips (four varieties). These products are testament to the company’s continued evolution towards healthier and functional products.
As new COVID-19 statewide regulations in California are put in place, Bolthouse Farms remains committed to delivering and keeping this critical industry at work and will continue to serve our customers coast to coast.
Bolthouse Farms is Butterfly’s fourth investment within its “seed-to-fork” approach.
April 19, 2019
Butterfly, a Los Angeles-based private equity firm specializing in the food sector, signed a definitive agreement to acquire Bolthouse Farms, Bakersfield, Calif., from Campbell Soup Co., Camden, N.J., for $510 million.
Campbell will create a new Accelerator unit to continue to expand in faster-growing spaces and invest in high-growth areas.
April 6, 2018
Campbell Soup Co., Camden, N.J., announced a strategic reorganization designed to better position the company to capitalize on the rapidly changing food industry landscape, while more closely aligning the business with the company’s three growth strategies.