How reclosure technologies, zipper applications elevate consumer brands
Kellogg Co., Battle Creek, Mich., turned to Zip-Pak, Manteno, Ill., to institute a packaging solution for its MorningStar Farms brand.
“Flexible packages featuring Zip-Pak closure solutions deliver higher levels of cost and production efficiency, greater shelf differentiation and consumer preference in comparison to their rigid package counterparts,” says Carrie Strieter, director, strategic marketing and innovation for Zip-Pak.
The MorningStar Farms brand experienced these benefits when they switched numerous veggie burger, nugget and other SKUs from bag-in-box cartons to flexible pouches with Zip-Pak’s Double-Zip zipper. This closure features two sets of interlocking profiles strategically spaced to guide consumers’ fingers along a path when closing a package. As a result, Double-Zip is easy to align, providing a secure, complete seal each time the product is used.
“The frozen specialties category is still dominated by the traditional bag-in-box rigid package format. MorningStar Farms recognized the opportunity to differentiate the brand and add consumer value by transitioning to resealable flexible packaging,” adds Strieter. “Not only are the new stand-up and flow-wrap packages with Double-Zip zippers more cost effective, [but they] also elevate point-of-sale impact, while providing a more user-friendly experience in the home.”