Southeastern Grocers, the Jacksonville, Fla.-based parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, announced its largest-ever transformation of private label products, which will span approximately 3,000 items across all categories throughout each banner specific store.

To date, Southeastern Grocers has tested more than 2,330 own brand items, which led to improved quality reformulations on more than 2,260 products. And over the next year, the roll-out across all stores will provide superior quality, greater value and differentiation.

“Not only are we transforming by investing in our stores and in lower prices, but we are also investing in the quality of our products,” says Ian McLeod, president and CEO. “I am pleased to announce our largest-ever program of product development, with the launch of three new and refreshed Southeastern Grocers brands – SE Grocers Essentials, SE Grocers and Prestige.”

SE Grocers Essentials offers honest, everyday value for all customers looking for reliable, budget household basics. 

SE Grocers was developed to quality benchmarks as close, if not better, than the taste and quality currently offered by the established brands already in the market.

Prestige offers a selection of specialty and indulgent products, such as ice cream (as seen here). 

Southeastern Grocers also developed a test kitchen and sensory lab tasting facility at its headquarters to conduct both product development and consumer taste-testing trials throughout the year.