Chicago-based PRE Brands unveiled a comprehensive brand refresh, including a new website, new item launch and redesigned packaging graphics for its lineup of premium grass-fed beef products.

PRE Brands' unique patent-pending packaging emphasizes taste appeal and highlights the dual-sided clear vacuum-sealed structure, offering 100% transparency. Along with the other enhancements, PRE plans to expand its portfolio in mid-spring to include hamburger patties.

"Our mission has always been to provide consumers the very best beef on their own terms," says Lenny Lebovich, founder and CEO. "By continuing to foster innovation through our packaging, website and product offerings, we hope to elevate the shopping experience for existing consumers and offer new consumers a literal clear path to better beef."