Pinnacle Foods Inc., Parsippany, N.J., announced plans to exit certain low-margin and non-strategic Aunt Jemima frozen breakfast products sold to retail and foodservice customers.
“The decision to exit these products now was the appropriate action for Pinnacle. It is consistent with our plans to enhance the ongoing margin of the company and focus our efforts and investments on more profitable growth opportunities longer term,” says Mark Clouse, chief executive officer. “While the timing of this exit was accelerated by the voluntary recall we initiated last week, these items are low-margin, non-strategic SKUs that we expected to exit at some point in the foreseeable future. The benefit we now expect from the lower adjusted ETR this year is forecasted to offset this business decision, enabling us to reaffirm our guidance for 2017.”
The specific Aunt Jemima frozen retail products being exited reflect 16 SKUs across frozen waffles, frozen French toast slices and frozen pancakes. In addition, the company is exiting select frozen breakfast items sold to foodservice customers. Frozen Aunt Jemima retail products that the company will continue to market include mini pancakes, French toast sticks, breakfast entrees and Griddle Poppers.