Pinnacle Foods Group LLC., Mountain Lakes, N.J., said it Aunt Jemima Frozen Breakfast brand launched the first of a three-part social video series starring real employees at the company's Jackson, Tenn., frozen entrees plant.
"By pulling the curtain back on the team's unique 'just-like-homemade' process, these videos tell the story of how every batch of Aunt Jemima frozen pancakes, waffles and French toast are made with the same mixing, pouring, bubbling and flipping – as if they were made at home," the company said.
"We want to tell families everywhere about the way we make breakfast by highlighting the committed employees in Tennessee behind our 'just-like-homemade' process," said Andy Reichgut, Pinnacle's vice president of marketing. "Our pancakes, waffles and French toast taste just as good as if you made them at home because we make it the same way – our kitchen is just bigger. We use real eggs, milk, flour and sugar, pour batter on a hot cast iron griddle, wait until the pancakes bubble around the edge then flip them to fluffy perfection."
Reichgut said consumers can visit the Aunt Jemima Frozen Breakfast Facebook page (www.facebook.com/AuntJemimaFrozenBreakfast) to get a behind-the-scenes look at how the team makes pancakes, waffles and French toast each day and hear personal stories. Facebook fans also can unlock a coupon for free breakfast and get new breakfast recipe ideas.
Pinnacle said its brand ambassadors (and plant employees) Jennifer Franklin, Charley Schumaker and Susie Tomlinson will share their own stories (informed by decades of pancake experience) live from the line in Jackson.
Pinnacle Foods' Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® vegetables, Birds Eye Voila!® meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp's® and Mrs. Paul's® seafood, Lender's® bagels and Celeste® frozen pizza.
Social media takes fans to Aunt Jemima frozen plant
February 17, 2011