Divemex, Mexico, introduced a fresh new brand that reflects its 2-decades-long history and sets a distinct challenge for even greater achievements ahead.

The Growing Beyond Expectations brand captures what Divemex does best, producing top greenhouse products while investing in community growth, says James Milne, vice president of marketing for Oppy, Divemex’s North American marketing partner.

“The new brand represents Divemex’s keen commitment to pressing its business and its values ever forward into surprising and exciting places,” adds Milne. 

“Growing Beyond Expectations celebrates what we’ve achieved, but most importantly, conveys our commitment to achieve even greater things in the future,” says Luis de Saracho, chief executive officer. “In the beginning, we were among the first in Mexico to produce vegetables in a high-tech greenhouse. Next, we focused intensely on quality, flavor and eating experience. Now, we are leading by example with our commitment to sustainability and the welfare of our team.” 

The Growing Beyond Expectations line accompanies a refreshed Divemex logo, evolving the traditional uppercase D emblem to a more contemporary look. The new brand will appear on packaging, point-of-sale materials, social media and a new website in late summer. 

“We’re excited to take this strong stand,” says de Saracho. “It focuses our attention on the kind of growth that truly matters, not just for our business, but for everyone who interacts with our products.”