UniCarriers Forklift, part of the Mitsubishi Logisnext Americas group (Logisnext), launched its new brand campaign, A Brand You Can Trust, to celebrate more than 100 years of shaping a strong brand heritage focused on prioritizing customers, trustworthiness reliability and innovation.

UniCarriers Forklift has left a notable mark on businesses worldwide, offering unparalleled industry knowledge and expertise. The brand's diverse range of forklifts has become an integral part of various industries, facilitating the seamless movement of goods and materials across warehouses, distribution centers and manufacturing facilities around the world.

Adapting to the dynamic needs of the industry, UniCarriers Forklift has evolved to meet customers changing needs, investing significantly in research and development. Dedicated to enhancing performance, efficiency and safety, UniCarriers Forklift has elevated productivity by gearing up for an electrification shift in North America, with the release of its advanced electric counterbalance product lineup in 2023. This includes:

  • MXST and MXS Series: 3-wheel and 4-wheel electric pneumatics forklifts.
  • SCX N2 Series: Electric Stand-up Counterbalanced Lift Trucks.
  • MX2 and MXL Series: 80-Volt, 4-wheel electric pneumatic forklifts. 

“We are proud of our strong counterbalance heritage, serving satisfied customers for more than a hundred years – a heritage that is unparalleled in the industry,” said Niels Tolboom, director of North America Dealer Sales (Marengo) at Mitsubishi Logisnext Americas. “This heritage pushes our team to use their expertise to pave the way for a future full of innovation. UniCarriers Forklift continues to showcase advanced and reliable products that customers can trust to perform to the highest level.”


About UniCarriers Forklifts
Starting from its roots with Barrett Industrial Trucks, TCM and Nissan to the long-standing UniCarriers Forklift brand, we have built our brand on the legacy of three industry leaders. UniCarriers Forklifts are manufactured and distributed by Mitsubishi Logisnext Americas Inc. group, a next-generation material handling and logistics solutions company, headquartered in Houston, Texas. Delivering value that never quits – UniCarriers Forklifts are supported by an extensive dealer network spanning more than 130 authorized dealerships with nearly 250 locations across North, Central and South America. F

About Mitsubishi Logisnext Americas
Mitsubishi Logisnext Americas Inc., and its group companies have helped customers Move The World Forward for more than 100 years. A technology-driven manufacturer, Mitsubishi Logisnext Americas offers scalable solutions from material handling to automation and extensive fleet support. Headquartered in Houston, Texas, its complete portfolio of advanced solutions spans across five leading brands – Mitsubishi forklift trucks, Cat lift trucks, Rocla AGV Solutions, UniCarriers Forklifts and Jungheinrich warehouse and automation products. All products are backed by an extensive dealer network offering industry-leading customer service and product support. Mitsubishi Logisnext Americas is a wholly-owned subsidiary of Mitsubishi Logisnext Co. Ltd.