Freshline Foods, Canada, introduced a new customized packaged organic program offering traditional and non-traditional certified-organic fruits and vegetables.
Freshline Foods’ certified organic, value-added program is branded with two new labels, More2Life and OrganicCut. Both brands include an extensive line of pre-cut, ready-to-use, certified-organic produce, such as chopped kale, sliced apples, sliced beets and sweet potato chunks.
“The More2Life and OrganicCut product lines were created to fill a void in the marketplace for convenient, pre-cut and ready-to-use, certified-organic produce items. These new organic brands will allow us to be uniquely positioned to offer packaged, non-traditional items not typically available to consumers such as organic mangoes and zucchini,” says Noel Brigido, vice president. “With our More2Life and OrganicCut brands, Freshline Foods can easily customize and create unique value-added items based on seasonality, consumer demands and current food trends. The program is all about making it easier and more convenient for retailers to sell certified organics, as well as for consumers to access and use these products.”