Advanced in-mold label thermoforming (IML-T) from RPC Bebo Plastik, Europe, combined with the company’s in-house Bebo Print lid printing technology, helps enhance the on-shelf presence of Kremgo cream cheeses from Tine SA, Norway.
The 88x88-mm square polypropylene tub for the new Kremgo Lett lighter varieties incorporates a special light protector to guard the cheese and maintain freshness and taste.
The ability of the IML-T process to apply the pre-printed labels to the pack during the thermoforming process provides all-over decoration with high-quality graphics for strong branding. This is further enhanced by the Bebo Print technique of printing the lid sheet prior to thermoforming, which means the entire area of the lid is also covered.
The resulting pack creates an eye-catching and appealing look, while the lightweight easy-to-handle design delivers maximum consumer convenience.