Ciao Bella, Diageo partner to create Baileys-inspired gelato
New York-based Ciao Bella partnered with Diageo, the London-based owner of Baileys brand, to introduce a Baileys Sea Salt Caramel Gelato.
"We have paired the creamy, silky sweet taste of Baileys Original Irish Cream Liqueur with one of America's top gelatos to create the absurdly delicious Baileys Sea Salt Caramel flavor. With over 30 years of experience in producing gelato, Ciao Bella has created a masterpiece for the freezer aisle," says Carlos Canals, chief executive officer of Ciao Bella. "The premium segment in the specialty frozen dessert category has experienced tremendous growth over the past several years. Ciao Bella is continually evaluating taste trends and finding innovative ways to bring exciting new flavors that will appeal to new and loyal consumers alike. We are thrilled to bring these two decadent brands together to create 'the hottest duo in the freezer aisle.'"
The new Baileys Sea Salt Caramel gelato is available nationwide for a suggested retail price of $4.99 for a 16-ounce pint.