Movebutter launches next-generation supermarket
Backed by high-profile investors, the direct-to-consumer grocer announces a modern supermarket with nationwide reach.
Movebutter, San Francisco, launched an online, direct-to-consumer supermarket. The next-generation grocery store is building an entirely new food value chain with everything in small batches and never holding stock.
The supermarket, built entirely online, will ship food from the producers directly to consumers.
"Movebutter is based on a very bold and minimalist vision—make better food available and affordable to everyone," says Chai Mishra, founder and CEO. "We're taking on the entire ancient trillion-dollar supermarket industry. These funds and these partnerships are going to supercharge that effort. So far in that fight, our main weapons were better technology and a radically better model. But now, we have the support of the world's greatest company builders, and we could not be more fired up for this."