KEEN Growth Capital acquires partnership interest in O’Dang Hummus
O’Dang Hummus garnered a deal from two sharks on Shark Tank.
KEEN Growth Capital, an impact investment fund focused on better-for-you food and wellness brands, acquired a material interest in O’Dang, an Orlando, Fla.-based maker of premium hummus and hummus dressings.
O’Dang Hummus was founded in 2014 by Jesse Wolfe as part of a University of Central Florida business class competition. Wolfe went on to present O’Dang on “Shark Tank,” where he garnered a deal with two sharks. Now, as a KEEN portfolio company, O’Dang is poised to garner placement in a number of retailers and grocers nationwide.
"The new partnership with KEEN is instrumental in taking O'Dang to the next level with major national retailers like Walmart,” says Wolfe. “I am elated by the acknowledgment from Walmart that O'Dang is an innovator, making better-for-you hummus enjoyable for all members of the family. ‘Hummus for All’ is the vision for our brand, making adventures in hummus delicious for everyone, everyday."
“We are thrilled to partner with founder Jesse Wolfe and O’Dang, an innovative leader in the hummus category. We’re equally excited about the positive reception of this brand at Walmart,” says Jerry Bello, managing partner of KEEN Growth Capital, Windermere, Fla. “We think O’Dang will be a hit with consumers nationwide due its broad appeal to the whole family.”