Chobani introduces first non-Greek yogurt option
Chobani LLC, Norwich, N.Y., is revolutionizing the dairy aisle with Chobani Smooth, the company's first foray into non-Greek, classic yogurt.
"As a food maker, it's important to me that we're giving families across America better options that are delicious and accessible," says Hamdi Ulukaya, founder and CEO. "With Chobani Smooth, we're bringing craftmanship back to traditional yogurt with a product that has less sugar and more protein than most of the options out there and no artificial sweeteners or flavors. This is what Chobani has stood for since Day 1, and now we're giving people a delicious, natural option in another section of the dairy aisle."
Chobani Smooth is a low-fat (1-1.5%) classic yogurt with 25% less sugar, and is made by lightly straining the yogurt to keep the protein that's naturally found in milk—using a unique blend of live and active cultures and probiotics—without the tart taste and thicker texture typically found in strained yogurts. The yogurt is then blended with natural ingredients and real fruit or vanilla.
Chobani Smooth comes in Peach, Strawberry, Vanilla, Blueberry and Black Cherry, and is available in grocers nationwide for a suggested retail price of $1.79 for two 5.3-ounce cups.