Chobani, Norwich, N.Y., developed new Hero Batch, a “Red, White and Blueberry” Greek yogurt variety designed by veterans that features mixed berries on the bottom.

“Veteran’s Day gives us all a chance to honor this country’s heroes,” says Hamdi Ulukaya, founder and CEO. “We wanted to make something special with one goal—to say thank you to all who have served and to offer support to those who need it.”