Chobani, Norwich, N.Y., launched its second limited-edition charity flavor called Farmer Batch, which is made in partnership with American Farmland Trust (AFT), Washington, D.C.
With this new product release, Chobani donates 10 cents from every purchase of the new Farmer Batch Chobani Greek Yogurt Milk & Cookies 4-pack to AFT to offer multiple microgrants of up to $10,000 to help farmers transfer or protect land, strengthen farm busines, or develop climate plans.
"At Chobani, we always try to use food as a force for good," says Peter McGuinness, president. "We believe the most important thing we can do is make a difference. And, we want to continue our mission led innovation to help make a meaningful difference in dairy for the communities we operate in, the farms we source from and the fans for whom we make our food."
"Dairy farms are critical parts of the economy and landscape in communities across America, but dairy farm families are facing tremendous change due to a weak dairy economy, disruptions from severe weather and an aging farming population," says David Haight, vice president of programs for AFT. "We are proud to stand beside Chobani in helping dairy farmers plan for the future as they face these daunting challenges."