Supply Chain Insights, an Ann Arbor, Mich.-based advisory firm specializing in supply chain research, and LLamasoft, a provider of supply chain optimization software and solutions based in Philadelphia, Pa., released a new supply chain simulation game designed to help businesses understand market-driven supply chains.

This new simulation game—Supply Chain Insights Impact!—addresses the multi-dimensional change happening in the industry as Baby Boomers pass the baton to the next generation of supply chain practitioners—Gen X, Gen Y and Millennials. Gamification is an experiential learning technique that can pass on knowledge to people coming into the supply chain area from other business functions or entering the workforce for the first time.

“Businesses are struggling to effectively package up all the knowledge of current workforces to equip the talent that will shape the supply chain of tomorrow,” says Lora Cecere, founder and CEO of Supply Chain Insights. “This game is an effective, fun method for your teams to work together to understand the business impact of decisions made at different points in a complex supply chain.”

“Supply Chain Insights selected LLamasoft to partner with to leverage our planning by design and supply chain simulation technology in order to architect a unique gamified environment that demonstrates how collaboration with insightful information drives better decision-making across the stakeholders in the supply chain,” says Jeff Metersky, vice president of solution strategy at LLamasoft. “The powerful algorithms behind the technology used in the game can quickly visualize the supply chain’s complex interactions and resulting performance to enable the game’s objectives and enhance the players’ future decision making. But, make no mistake, this game is also really fun to play!”