SpartanNash introduces Our Family private label brand
SpartanNash, Grand Rapids, Mich., introduced the Our Family brand to its Michigan market, including Family Fare Supermarkets, D&W Fresh Market, Forest Hills Foods, ValuLand and VG’s stores, as well as more than 300 independent retail customers throughout the state.
Our Family including everything from milk to Greek yogurt and more.
“We are excited to offer Our Family products to our store guests and independent retail customers in Michigan because it reflects on SpartanNash’s commitment to great products at affordable prices,” says John Paul, vice president of private brands. “Our Family is here for yours, whether you’re planning a quick and easy dinner for your on-the-go family or a weekend party with friends and neighbors.”
The Our Family label also strengthens SpartanNash’s private brand portfolio.
“Our private brands are one of our true competitive advantages in the crowded marketplace today, and we have already begun rolling out the Our Family brand to all stores serviced through the company’s Grand Rapids distribution center, with many items already in stores for customers to enjoy,” adds Dave Staples, president and CEO. “One key element of our future success has been streamlining our supply chain and creating the ability to deliver the largest variety of quality products from any distribution center to any customer.”