Morinaga Nutritional Foods, Inc., a Torrance, Calif.-based subsidiary of Morinaga Milk Industry, Co., Ltd., Japan, debuted three new flavors of its aloe vera-based, Japanese-style yogurt, ALOVE.

New to the lineup are Peach, Kiwi and Vanilla flavors.

ALOVE is made with Grade A milk sourced from California, and is also a good source of calcium and protein, verified non-GMO, aloins not detected and is certified gluten-free by the Gluten-Free Certification Organization (GFCO).

“Yogurt fans have eagerly expressed enthusiasm for international styles of yogurt, such as Greek and Icelandic, over the past few years. We strongly believe that aloe vera yogurt is poised to be the next category craze,” says Hiroyuki Imanishi, president and CEO. “The in-depth research we conducted before launching in the U.S. indicated consumers have great interest in our Japanese-style aloe vera yogurt, which is a silkier, smoother style of yogurt mixed with succulent cubes of aloe vera.”

ALOVE is available in more than 400 stores across the West Coast and southwest United States.